Sound familiar?
A few patterns I keep seeing before things stall.
- [01]
Your MVP is hard to explain
The idea is strong, but it takes three paragraphs and a diagram before anyone gets it. Progressive disclosure helps, but only after the core job is obvious.
- [02]
Your demo needs too much narration
The product can’t carry the story on its own, so every pitch leans on a founder talking over it.
- [03]
Engineering is moving faster than design
Devs are shipping while the product direction is still being figured out in Figma comments.
- [04]
You need senior judgment, not a full-time hire
You want someone who’s seen this before, without committing to a headcount you can’t justify yet.
Recent work
10 years of shipping real product.
Featured · Brand refresh · UX rebuild
2026
Reduced site drop-off from 70% to 15% — AI web app, brand refresh and UX rebuild.

0→1 product design
2024
nFuse
Designed the 0→1 product that helped raise €2M off a 3-month beta.


Senior product design
2022
Shopify
Dovetale paid out $1M to beta users, got acquired by Shopify — I redesigned it into Shopify Collabs.


Product design lead
2025
Vinr
Designed Vinr’s payment experience end to end, from pay-links to checkout.
How to work with me
Start small, then scale if the work is useful.
- [01]
Diagnose
5–7 DAYSYou get a recorded walkthrough, prioritized UX findings, quick wins, risk areas, and a clear recommendation on whether to redesign, prototype, or leave it alone.
FROM €1,500
- [02]
Plan
2–3 WEEKSTurn the diagnosis into a clear product, UX, and implementation plan your team can ship.
FROM €4,000
- [03]
Execute
4–8 WEEKS (SCOPE-DEPENDENT)Design, refine, and support implementation until the improvement is ready to ship.
CUSTOM SCOPE, USUALLY FROM €7,000
Who is this for?
You’ll get the most out of working together if any of these sound like your week.
- [01]
Founders and PMs stuck on a hard decision
You know the next call matters, but there’s too much noise between the idea and the shippable version.
- [02]
Early-stage teams shipping their first real product
You need the product to make sense to a stranger — before you burn onboarding budget trying to explain it.
- [03]
Growing teams whose UI has drifted
You’ve got the features. You’re losing the story. A tighter system + clearer flows put the pieces back together.
- [04]
Teams that want a second pair of eyes before a big bet
A short, senior read of your product before you commit engineering weeks or investor time.
Start with a diagnosis
Have a product flow that feels harder to explain than it should?
Send me your product, MVP, deck, or prototype. I’ll tell you where I’d start.